Love Inc Discount

Love Inc was born 8 years ago, inspired by a mixture of creative frustration and seeing the market flooded by big brands. It actually started as an idea owner James Shaw had on a chair lift in Morzine after a few too many Mutzigs the night before. James wanted to produce designs and a label that meant something to him and that people could relate to.

Our ethos is the same now as it ever was; to produce items that we would wear ourselves. We don’t worry too much about what we think we can or can’t do, we just go with our hearts and have fun, as once the fun stops its time to call it a day. The label was started with fun at it’s core and will continue through the life of the brand. We are also big on saving our winters and make our gear as eco friendly as we can. 90% or our products are also now made in the UK, meaning we can keep an eye on quality give jobs to people from the UK. We design and produce, Tshirts, Base Layers, Gloves, Snowboards, Hoodies and headwear!

We are a collection of like minded snowboarders, designers, artists, photographers and videographers that love snowboarding, the mountains and having fun. We plan to be here for a long time and hope that you will join us for the ride!